LowLow Cheese 'mouse trap' by Fallon

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Fallon has launched its first campaign for the Kerry Foods-owned cheese brand Low Low.

The campaign introduces the brand character, a mouse, who traverses a sea of mouse traps to get to plate of LowLow cheese.

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Released: 15 October 2009

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Credits

Project name
Mouse Trap

Client
Phil Chapman

Brief
To launch LowLow from Kerry Foods in the UK - a new lower fat mature cheese with 1/3 less fat than regular cheese, but with all the taste.

Art Director
Gary Anderson

Copy Writer
Tony Miller, Tony McTear

Planner
Josh Gledhill

Production Company
Outsider

Director
dom&nic

Producer
John Madsen

Editor
Struan Clay

Post-production
MPC

Visual Effects Supervisor
Jake Mengers        

Audio post-production
Wave

Media Agency
Vizeum

Exposure
UK

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