Bacardi 'island' by RKCR/Y&R

4.2 2 Votes

Rainey Kelly Campbell Roalfe has unveiled this new spot for Bacardi in an effort to rehaul the brand's image and shift perceptions away from its dated 'party' image.

The new spot, shot on location in Malta, sees dozens of boats surround an area, while people throw rocks in to the sea to create a makeshift island.

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Released: 15 October 2009

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Credits

Project name
Island
    
Brief
Reconnect Bacardi with its core audience by standing for something true to the brand that 20-something drinkers will find relevant and motivating

Client
Jeff MacDonald, Global Brand Director, Bacardi

Copywriter
Mark Waldron

Art director
Dave Godfree

Planner
Angie Ma

Media company
Universal McCann

Media planner
Scott Neilson

Production company
Rogue

Director
Sam Brown

Editor
James Rosen at Final Cut

Post-production company

The Mill

Audio post-production company
Factory Studios

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