MTV 'up your viva' by Quiet Storm

3.0 8 Votes

Ahead of MTV's launch of its new music and entertainment channel, Viva, Quiet Storm has created a new TV spot directed by Trevor Robinson and Neal Colyer.

The 20-second spot, called ‘Up Your Viva’, shows a random conversation between two friends revolved around repeating the phrase ‘Up Your Viva’.

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Released: 16 October 2009

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Credits

Project name
Viva TV

Client
Zoe Harris Marketing Director MTV Networks

Brief
To launch MTV’s new youth-targeted music and entertainment channel, Viva, giving it a strong visual identity, engaging personality and distinctive point of view, so ensuring standout and interest in a cluttered market.
 
Copywriter    
Trevor Robinson & Neal Colyer 

Art director
Trevor Robinson & Neal Colyer

Planner (creative agency)
Jon Howard-Spink

Media agency
Equinox

Media planner
Leontine De Sutter

Production company
Quiet Storm Films

Director
Trevor Robinson & Neal Colyer

Editor
Kevin Chicken

Post-production company
Rushes

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