Heinz 'it has to be' by Abbott Mead Vickers BBDO

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The things in life that just "have to be" are highlighted in a new TV ad for Heinz that promotes its range of food under the new strapline "it has to be Heinz".

The ad, which forms part of Heinz’s largest umbrella campaign in five years, was created by Abbott Mead Vickers BBDO.

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Released: 17 October 2009

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Credits

Project
It has to be Heinz

Client
Heinz

Art Director
Jim Seath

Copywriter
Andy Booth

Agency Producer
Abbie McLean

Director
Simon Ratigan

Producer
Lisa Trovski

Director of Photography
Martin Hill

Music
Liquidator

Sound
Sam Ashwell - 750mph

Editor
Bruce Townsend - The Quarry

Post Production
The Mill

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