The Economist 'plugs' by BBDO New York

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In a bid to demonstrate the global accessibility of the Economist, BBDO New York has unveiled this latest print campaign for the magazine.

Billboards, in various prime locations around the city of Seattle, feature a row of plugs each unique to a different continent.

The campaign aims to provide a visual representation of anyone, anywhere in the world being able to access and ‘plug into’ The Economist and keep in touch with what is happening around the world.

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Released: 19 October 2009

  • Plugs_reprint_800.jpg

    Plugs_reprint_800.jpg

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Credits

Project name
Economist – “Plugs”

Copywriter
Pierre Lipton
 
Art director
James Clunie

Illustrator
Nick Dewar

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