BC Dairy Foundation / Milk 'chair pants' by DDB Canada

3.0 1 Votes

In a bid to educate people on the importance of getting enough milk in their diet, DDB Canada has launched an advertising initiative, The Weak Shop, for BC Dairy Foundation / Milk.

The TV spot directs viewers to the website theweakshop.com where other ‘helpful’ inventions are available to combat low energy and weakness.

Share On:

Released: 20 October 2009

Credits

Project name
The Weak Shop

Copywriter
Kevin Rathgeber

Art director
Colin Hart

Production company
Steam / Filmgroup

Director
Benjamin Weinstein

Editor
Jonathan Morris

Post-production company
Steam / Filmgroup

Audio post-production company
GGRP

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Knorr 'salty' by DDB Canada

Knorr 'salty' by DDB Canada

An animated salt mill is the star of this latest work by DDB Canada to promote Knorr's new Sidekicks, with 25 per cent less sodium.

Kidsport 'sports skills are life skills' by DDB Vancouver

Kidsport 'sports skills are life skills' by DDB Vancouver

DDB Vancouver is hoping to increase awareness of the importance of sports education with a new PSA campaign for the sports funding programme Kidsports.