BC Dairy Foundation / Milk 'chair pants' by DDB Canada

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In a bid to educate people on the importance of getting enough milk in their diet, DDB Canada has launched an advertising initiative, The Weak Shop, for BC Dairy Foundation / Milk.

The TV spot directs viewers to the website theweakshop.com where other ‘helpful’ inventions are available to combat low energy and weakness.

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Released: 20 October 2009


Project name
The Weak Shop

Kevin Rathgeber

Art director
Colin Hart

Production company
Steam / Filmgroup

Benjamin Weinstein

Jonathan Morris

Post-production company
Steam / Filmgroup

Audio post-production company

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