BT 'Adam's mum' by AMV BBDO

2.3 3 Votes

AMV BBDO has launched its latest TV spot for BT, promoting unlimited calls to UK landlines for under £5 a month.

My Family star Kris Marshall once again reprises his role as Adam, who learns the benefits of using his landline to make a call after numerous half-baked attempts to call his mother using his mobile.

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Released: 12 October 2009

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Credits

Project name
Adam's mum

Client
Matthew Dearden, BT marketing director

Copywriter
Phil Martin

Art director
Brian Campbell

Planner
Ben Stewart

Media agency

Vivaki

Media planner
Caroline Jones

Production company
HSI

Director
Declan Lowney

Post-production company
MPC

Audio post-production company
Wave

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