Phones4u 'cardboard warriors' by Adam & Eve London

2.8 3 Votes

Adding another spot to the Phones4u campaign targeting 'popular people', Adam & Eve London has launched this new work to promote the brand.

Two men enacting a dungeons and dragons-style battle scene with cardboard armour and weapons are branded too unpopular to benefit from Phones4u's deal that rewards consumers for having more than 50 friends in their phone.

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Released: 21 October 2009

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Credits

Project name
Cardboard Warriors

Client 
Russell Braterman - Director of Marketing/ Caspar Nelson - Head of Brand Communication 

Brief 
Continue the Great deals for popular people campaign

Copywriter
Harry Budgen

Art director 
Sid Rogers

Planner 
David Golding

Media agency 
Mediavest

Media planner 
Rob Nicol
 
Production company 
Blink

Director
Ben Wheatley

Post production company
Big Buoy

Editor 
Colin Sumsion - Big Buoy

Audio post-production company
750MPH

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