Tooheys Extra Dry Cider 'birds v humans' by BMF

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BMF has created an TV spot for Tooheys Extra Dry cider, imagining what would have happened if birds, rather than Adam, had eaten the apple first and become rulers of the Earth.

The edgy ad will be supported by radio and print ads, and Holler Sydney has created a Facebook campaign to accompany it.

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Released: 22 October 2009

Credits

Executive creative director
Warren Brown

Creative director
Simon Langley

Associate creative director/copywriter

Richard Morgan

Art director
Nils Ebernhardt

Account management
Nick Garrett, Lenya Kovacevic, Elisabeth Spence

Executive planning director
Jeremy Nicholas

Strategic planning director
Simon McCrudden

Agency TV producer
Mandy Payne

Director
Michael Spiccia

Production company
Good Oil Productions

Sound studio
Song Zu

Post grade
The Lab

Post online
Fin Design

Music composer
Elliott Wheeler

Visual effects supervisor
Justin Bromley

DOP
Danny Ruhlmann

Editor
Stewart Reeves (Guillotine)

Media planning & buying
Zenith Optimedia

Digital strategy agency

Holler Sydney

Director
Mike Hill

Creative director
Tim Buesing

Lead designer
Chris Jeffree

Copywriter
Tony Wild

Senior project manager
Mic Wernej

Account management
Suzette Mackenzie, Dom Felton

Head of influence marketing
Lukasz Karluk

Visual effects designer
Razif Djamaluddin

Senior flash developer
Tim Drew

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