Porsche 'family tree' by Cramer-Krasselt Chicago

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Cramer-Krasselt Chicago has unveiled a new TV spot to promote Porsche's first ever four-seat sports car, the Panamera.

The ad makes up part of a wider integrated campaign entitled "Welcome to the Family", which also runs across print, mobile, direct mail and online work which drives consumers to the website.

 

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Released: 22 October 2009

Credits

Project name
"Family Tree"

Copywriter
Gary Doyle; Rick Hamann

Art director
Matt Spett; Luke Partridge

Production company
@Radical Media

Director
Jeff Zwart

Post-production company
Asylum

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