Subaru 'MY2010 Legacy' by Chick Smith Trott

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Subaru is championing the fact that its new Legacy model is "unlike all other cars", through a new integrated campaign.

The TV ad, which is Chick Smith Trott’s first work for the brand since winning the account in August, features a new Subaru driving along some of Britain’s most challenging roads.

The TV spots will run for a six-week period, and will be supported by four press executions.

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Released: 23 October 2009

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Credits

Project name
MY2010 Legacy

Brief
Create a buzz around the Launch of the new Subaru Legacy by promoting its unique engineering credentials.

Copywriter    
Dave Trott

Art director
Gordon Smith

Media agency
Brilliant

Media planner
Brilliant

Production company
Streetlight Films

Director
Nigel Simpkiss

Post-production company
Prime Focus

Audio post-production company
Prime Focus

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