Sony Ericsson 'satio' by Saatchi & Saatchi

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As part of the 'Spark Something' campaign, Saatchi & Saatchi has released a new spot to promote Sony Ericsson's latest mobile model, the Satio.

A girl captures the Space Hopper invasion on her Satio camera, sending picture messages to her friends to give them real-time updates on the action.

The spot drives viewers to search 'Spark Something' online.

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Released: 23 October 2009

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Credits

Project name
Satio

Executive creative director
Richard Copping

Art director
Eddie Wong

Media agency
MEC

Production company
Play Films

Director
Tony Petrossian

Post-production company
Blackmagic Design Singapore

Audi post-production company
Songzu Singapore

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