As part of the 'Spark Something' campaign, Saatchi & Saatchi has released a new spot to promote Sony Ericsson's latest mobile model, the Satio.
A girl captures the Space Hopper invasion on her Satio camera, sending picture messages to her friends to give them real-time updates on the action.
The spot drives viewers to search 'Spark Something' online.
Released: 23 October 2009
Project name
Satio
Executive creative director
Richard Copping
Art director
Eddie Wong
Media agency
MEC
Production company
Play Films
Director
Tony Petrossian
Post-production company
Blackmagic Design Singapore
Audi post-production company
Songzu Singapore
Dare has created a series of improvised short films to promote Sony Ericsson's Xperia X10 handset to the US market.
HS&P and Live & Breathe have created a World Cup-focused marketing campaign for Sony UK, featuring former England football managers in an old people's home, with Kelly Brook as their nurse.
© Haymarket Media Group Ltd.