FT 'miss moneypenny' by DDB London

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The FT columnist Miss Moneypenny, famous for her acerbic wit and biting economic and social commentary, is celebrating her 10th anniversary this year.

To promote the occasion DDB has created a one-off tactical ad that features the typically straight-talking critique of Miss Moneypenny in an unlikely context.

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Released: 23 October 2009

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Credits

Project name 
Mrs Moneypenny

Client
Caroline Halliwell, Financial Times

Brief 
Celebrate 10 years of the FT’s ultra straight-talking columnist.

Copywriter
Andy McAnany

Art director
Christian Sewell

Illustrator
Christian Sewell

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