Snickers 'cctv' by Abbott Mead Vickers BBDO

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Mr. T is giving more young men a dressing-down through a new viral campaign created by Abbott Mead Vickers BBDO.

A series of short films shows the A-Team star keeping a watchful eye over the conduct of the British public through a set of CCTV cameras.

The footage will appear on www.getsomenuts.tv, and the site will also offer feature a shop your mate competition, which allows users to upload similar footage of their friends committing unmanly acts to win a series of prizes.

Video 1: teaser

Video 2: park

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Released: 23 October 2009

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Credits

Project name
Snickers CCTV

Copywriter
Prabs Wignarajah

Art director
Jez Tribe

Planner (creative agency)
Alex Lewis

Designer
WAX Agency

Production company
2AM Films

Producer
Matthew Kitchin

Director
‘Jamie and Joel’

Editor
2AM

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