Snickers 'cctv' by Abbott Mead Vickers BBDO

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Mr. T is giving more young men a dressing-down through a new viral campaign created by Abbott Mead Vickers BBDO.

A series of short films shows the A-Team star keeping a watchful eye over the conduct of the British public through a set of CCTV cameras.

The footage will appear on, and the site will also offer feature a shop your mate competition, which allows users to upload similar footage of their friends committing unmanly acts to win a series of prizes.

Video 1: teaser

Video 2: park

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Released: 23 October 2009

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Project name
Snickers CCTV

Prabs Wignarajah

Art director
Jez Tribe

Planner (creative agency)
Alex Lewis

WAX Agency

Production company
2AM Films

Matthew Kitchin

‘Jamie and Joel’


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