Konami 'Pro Evolution Soccer 2010' by Frontroom

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Some of the world's top footballers, including Lionel Messi, Alesandro Del Piero and Fernando Torres have lined up to star in the latest TV ad for Konami's Pro Evolution Soccer 2010 game.

The spot, created by Frontroom and directed by Rob Kaplan of Gloss Media, features slow motion shots of the footballers performing their skills, which are then interspersed with footage from the latest game.

An online campaign will support the TV work, where users will be able to view clips of the new game for themselves.

Pro Evolution Soccer 2010 will be released on Sony’s Playstation 2, 3 and Portable, as well as on the Xbox 360 and Nintendo Wii.

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Released: 26 October 2009

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Project name
Pro Evolution Soccer 2010


To produce a TV commercial promoting the latest Pro Evolution Soccer game featuring four of the world’s greatest football players.

Hamish Armstrong

Art director
Richard McAuliffe

Media agency
Target Media

Media planner
Target Media
Production company
Gloss Media Ltd

Rob Kaplan

Post-production company

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