Vodafone 'all your mates in one place' by Dare

4.8 4 Votes

Vodafone has created 1,400 branded circles on streets across the UK as part of a new campaign to promote its new Vodafone 360 service.

Devised by Dare, the ambient campaign encourages consumers to invite as many friends as they can to stand in and around one of the circles, with the team with the most people in one place winning a £36,000 experience of a lifetime prize.

There will also be daily prizes of £360 for the most people in a circle and the most creative entry that day.

A microsite has been set up to raise awareness of the contest, which will also be promoted through social network sites and a viral, starring Lewis Hamilton and members of the England cricket team.

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Released: 23 October 2009

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Credits

Project name
All Your Mates In One Place

Client
Charlie Smith, Head of Brand Marketing, Fiona Mayo, Consumer Marketing Comms, Angela Porter, Brand and Comms Manager

Brief
Promote the launch of the new Vodafone 360 service

Copywriter
Sean Vrabel

Art director
Stuart Woodall

Planner
Jonathan Cheek
 
Media agency
Carat

Media planner
Carat

Designer
Ron Siemerink, Shaun Ramsey

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