CMW has produced a direct mail pack in the style of toy car packaging to promote the new Peugeot 3008 Crossover and drive home the message that it is 'one car you can't fit in a box'.
The self-mailer is designed to encourage recipients to request more information about the 3008 Crossover and take a test drive at their local Peugeot dealer.
Released: 23 October 2009
Project name
3008 Prospect DM
Client
Helen Main, Manager Customer Communications, Peugeot
Brief
To deliver test drives of the new 3008 Crossover
Copywriter
George Leaney
Art director
Nick Bowring
Planner (creative agency)
Erminia Blackden
Designer/photographer
Lloyd Shiers
Exposure
135k
Taken from customer data and Dealer leads, a profile of a likely 3008 prospects was derived from people who drive competitor vehicle whether or not they =ere in the repurchase window
The Life On Mars star John Simm voices the new Peugeot campaign.
Peugeot 207 has launched a new French TV campaign, featuring a US car lot of animated old bangers.
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