New Balance 'feet on head' by BBDO New York

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A man sprouting feet from his head fronts this latest campaign for New Balance footwear from BBDO New York.

The campaign aims to encourage athletes and runners to dress their feet properly in the correct footwear so as not to cause themselves any distraction or problems while running.

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Released: 26 October 2009

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Project name
Feet on Head

Avital Pinchevsky

Art director
Cesar Finamori

Production company

Bill Bruce

John Murray

Post-production company

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