Weetabix 'it's odds on for Weetabix!' by WCRS

4.4 4 Votes

Weetabix is telling the story of a plucky jockey triumphing against adversity in a new 90-second TV ad created by WCRS.

The spot begins with a group of horses lining up for a race. With a packed crowd watching on, disaster strikes for the protagonist when he falls at the first fence.

Share On:

Released: 31 October 2009

Credits

Project name
“It’s odds on for Weetabix!”

Client
Sally Abbott, marketing director, Weetabix

Brief
reinvent the famous Weetabix campaigns of years gone by and promise an energy-giving breakfast that more than sets you up for the day

Copywriter    

Larry Seftel

Art director
Dave Day

Planner
Giselle Okin

Media agency
Walker Media

Media planner
Walker Media

Production company
Rattling Stick

Director
Ringan Ledwidge

Editor
Rich Orrick/Work

Post-production company
The Mill

Audio post-production company
Wave

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Weetabix 'dancer' by BBH

Weetabix 'dancer' by BBH

Bartle Bogle Hegarty has created a spot for the Weetabix variant Chocolate Spoonsize, which aired during The X Factor on Saturday.

Weetabix 'happy breakfast' by WCRS

Weetabix 'happy breakfast' by WCRS

A family of household pets are the stars of a new Weetabix campaign to help promote the brand's new Chocolate variant.