Weetabix 'it's odds on for Weetabix!' by WCRS

4.4 4 Votes

Weetabix is telling the story of a plucky jockey triumphing against adversity in a new 90-second TV ad created by WCRS.

The spot begins with a group of horses lining up for a race. With a packed crowd watching on, disaster strikes for the protagonist when he falls at the first fence.

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Released: 31 October 2009


Project name
“It’s odds on for Weetabix!”

Sally Abbott, marketing director, Weetabix

reinvent the famous Weetabix campaigns of years gone by and promise an energy-giving breakfast that more than sets you up for the day


Larry Seftel

Art director
Dave Day

Giselle Okin

Media agency
Walker Media

Media planner
Walker Media

Production company
Rattling Stick

Ringan Ledwidge

Rich Orrick/Work

Post-production company
The Mill

Audio post-production company

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