Nike\Jordan 'slap' by Wieden + Kennedy New York

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Wieden + Kennedy New York has unveiled the latest chapter in the Become Legendary campaign for Nike's Jordan brand.

The campaign communicates the ethos of ‘break to build’ conveying that whatever doesn’t break you makes you stronger.

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Released: 27 October 2009

Credits

Project name
“Slap” / Become Legendary

Copywriter
Andy Ferguson

Art director
Ricardo Viramontes

Production company
MJZ

Director
Rupert Sanders

Editor
Neil Smoth

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