Barclaycard 'spy' by BMP

4.0 1 Votes

Not many movie characters owe their origins to an ad campaign.

One exception is Johnny English, Rowan Atkinson’s bumbling secret agent who began life as the equally inept Richard Latham in a series of ads for Barclaycard.

Acknowledged as one of the funniest ever campaigns, the BMP campaign features Latham as the ultimate Barclaycard sceptic, always dismissive about its usefulness.

It’s left to Bough, his assistant, to demonstrate its benefits and get his boss out of a series of tricky situations.

The campaign helped Barclaycard reverse a declining market share and achieve brand leadership.

Share On:

Keywords:

FMCG, Advertising

Released: 29 October 1994

Credits

Project
Spy

Client
Barclaycard

Agency
BMP

Writer
John Matthews

Art director
Peter Gatley

Director
Mark Chapman

Production company
Tiger Aspect

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Barclaycard 'toys' by BBH

Barclaycard 'toys' by BBH

Barclaycard is rolling out its biggest ad campaign in almost three years, as part of its plans to use Christmas to encourage adoption of its contactless and mobile-payment technology.

And in the real world... Barclaycard, Apple, Diageo and more...

And in the real world... Barclaycard, Apple, Diageo and more...

LONDON - Today's round up of the biggest business stories.