Renault 'driving test' by Publicis Dialog

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Publicis Dialog has created a Renault DM pack targeting UK driving instructors to promote the new Clio Dynamique model.

The pack includes a personalised mock driving test report complete with mini clipboard. It is designed to look like an instructor’s marking sheet and the personalised report is printed with a realistic looking ‘handwritten’ date, time, ticks and signature.

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Released: 30 October 2009

  • Renault-Driving_800.jpg

    Renault-Driving_800.jpg

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Credits

Project name
Clio Driving school DM pack

Brief
Promote the new Clio Dynamique and highlight all its fantastic features in a unique, eye catching way

Client
Philip Aggrey, Manager, Customer Marketing

Copywriter
Paul Bennett

Art director
Stuart Gillespie

Planner
Andrew Smith

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