Royal Navy Engineer Officer Challenge by Marvellous

3.5 1 Votes

Marvellous has utilised mobile and digital media in its new work for the Royal Navy in a bid to motivate Engineers and educate them on the benefits of a Navy career.

The agency has created an iPhone app and Facebook widget which invites users to participate in challenges which give an insight into a Royal Navy career.

After each challenge the player is presented with video footage showing the impact of their decisions in the task. Once completed, their score is submitted to a leaderboard, with links to the Royal Navy website, or the Royal Navy Facebook page to find out more about career benefits.

Share On:

Released: 30 October 2009

  • Royal-Navy-Press_1-2_800.jpg

    Royal-Navy-Press_1-2_800.jpg

  • Royal-Navy-Press_1-3_800.jpg

    Royal-Navy-Press_1-3_800.jpg

  • Royal-Navy-Press_1-4_800.jpg

    Royal-Navy-Press_1-4_800.jpg

  • Royal-Navy-Press_1-1_800.jpg

    Royal-Navy-Press_1-1_800.jpg

of

Credits

Project name
Royal Navy Engineer Officer Challenge by Marvellous

Client
The Royal Navy Engineer Officer Challenge

Brief
To recruit Engineers into the Royal Navy, by engaging the audience and letting them know the benefits of a career in the Royal Navy.

Copywriter
Patrick Haganaar

Art director
Jon Carney

Planner
Patrick Haganaar

Media agency
iLevel

Media planners
Kirsten Nielson, John Duku

Production company
Marvellous

Post-production company
Marvellous

Exposure
mobile media, online display, PR, app store

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

AKQA wins The Royal Navy digital advertising business

AKQA wins The Royal Navy digital advertising business

LONDON - The Royal Navy has appointed AKQA to work on its digital advertising business.

Department for Children, Schools and Families 'help give them a voice' by COI in-house

Department for Children, Schools and Families 'help give them a voice' by COI in-house

Goldie, Gavin and Stacy's Joanna Page, Nicholas Hoult and ex-eastenders star Michelle Ryan star in this government-backed campaign to tackle the social work sector identity crisis.