Very 'festive' by VCCP

3.5 3 Votes

Holly Willoughby and Fearne Cotton, an advertising coupling that has already had a run out for Ubisoft, star in a new campaign for Very.co.uk, the online department store.

Created by VCCP, the ad is the first major advertising push created by the agency since it won the account earlier in the year.

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Released: 01 October 2010

Credits

Project name
Very Festive

Client

Shop Direct Group

Brief
To launch the new online department store Very.co.uk http://Very.co.uk (previously known as Littlewoods Direct) in time for Christmas.

Copywriters
Andy Mancuso, Anthony Stamp

Art directors

Ravi Beeharry, Richard Yates

Media Agency

Carat

Media planner
Joe Molony

Production Company
HANraHAN

Director
David Edwards

Post-production
MPC

Audio post-production

Envy

Exposure
TV, print, digital

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