Holly Willoughby and Fearne Cotton, an advertising coupling that has already had a run out for Ubisoft, star in a new campaign for Very.co.uk, the online department store.
Created by VCCP, the ad is the first major advertising push created by the agency since it won the account earlier in the year.
Released: 01 October 2010
Project name
Very Festive
Client
Shop Direct Group
Brief
To launch the new online department store Very.co.uk http://Very.co.uk (previously known as Littlewoods Direct) in time for Christmas.
Copywriters
Andy Mancuso, Anthony Stamp
Art directors
Ravi Beeharry, Richard Yates
Media Agency
Carat
Media planner
Joe Molony
Production Company
HANraHAN
Director
David Edwards
Post-production
MPC
Audio post-production
Envy
Exposure
TV, print, digital
Very.co.uk has launched its Christmas ad starring its brand ambassadors Fearne Cotton and Holly Willoughby.
Addiction London is launching its first campaign for isme, the brand from Shop Direct Group.
© Haymarket Media Group Ltd.