Southern Railway 'go loco go southern' by VCCP

4.5 7 Votes

Mexican wrestler, Loco Toledo, is the star of this new work from VCCP for Southern Railway, its first since winning the account this summer.

Toledo is to become the face of Southern Railway as he makes it his mission to get people travelling by train to the range of destinations on offer.

Loco will first be introduced in a 40 launch TV spot on 1 November.

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Released: 01 November 2009

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Credits

Project name
Go Loco Go Southern

Client 
Southern Railway

Brief
Deliver a campaign that drives awareness and engagement with the brand but also supports some key commercial objectives

Copywriter
Ken Taylor

Art director
Gavin McDonald

Planner
Stuart Parkinson

Media agency
MediaVest

Media planner
Rachel Hill

Production company
Another Film Company

Director
Nick Jones

Post-production company
Rushes     

Audio post-production company
Grand Central

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