Volvo 'blind preview' by Euro RSCG 4D, Amsterdam, Netherlands

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Euro RSCG 4D, Amsterdam and London production company, Great Guns have produced a short film to promote the new Volvo S60.

The film shows Esref Armagan, a blind artist, invited to preview the new model, painting his experience merely via touch.

The four and half minute film, which will be shown on Facebook, documents Armagan’s journey to the Volvo factory and his subsequent previewing and painting experience.

Video 1: blind preview trailer

Video 2: blind preview

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Released: 30 October 2009

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Project name
Blind Preview

Volvo Car Corporation / Lukas Dohle / Frank Schultz

To promote the Volvo S60 without showing the car

Niels Arnbak
Art director
Marco Antonio Morales

Production company
Great Guns, London


Andy Phillips, The Chophouse
Post-production company
Rushes, London

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