GlaxoSmithKline 'beechams' by Grey London

2.5 2 Votes

As we approach flu season, GlaxoSmithKline (GSK) is rolling out a new campaign by Grey London for Beechams Ultra All in One, building on the 'Fight back with Beechams' campaign.

The 30-second spot shows four sumo wrestlers attacking ‘Becky’ as she makes her way to work. The four wrestlers represent the typical cold and flu symptoms: headache, sore throat, chesty cough and runny nose.

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Released: 01 November 2009

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Project name

Julian Fletcher, Carla Speering, Hannah

Using the Brand's Fight Back proposition promote new Beechams Ultra as the Strongest product from the range

Grey London

Art director
Grey London

Grey London

Media agency
Media planner
John Wilson

Production company
Acne film    
Henrik Sundgren
Sam @ the Assembly Rooms

Post-production company

Audio post-production company

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