Medécins Sans Frontières (MSF) 'girl' by McCann Erickson London

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Medécins Sans Frontières (MSF) has unveiled a new spot by McCann Erickson London, aimed at communicating the aid it provides and raising awareness of the plight of those it helps.

The ad shows a rundown building in a desolate location as real audio recorded in MSF field clinics and hospitals are played in an effort to demonstrate the real human suffering that MSF medics deal with every day.

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Released: 13 November 2009

Credits

Project name
Girl

Client
Polly Markandya - Interim Head of Communications, James Kliffen  - Head of Fundraising Médecins Sans Frontières (MSF)

Brief 
Raise awareness of the aid that MSF provide, regardless of politics, race or religion

Copywriter
Matt Crabtree

Art director
Simon Hepton

Planner
Peter Wilson

Media agency
Universal McCann 
 
Media planner
Alice Pott

Production company
McCann Erickson/ Framestore

Post-production company
Framestore

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