Carling 'taxi' by Beattie McGuinness Bungay

3.2 12 Votes

Beattie McGuinness Bungay has unveiled the latest ad in the 'You know who your mates are' series - a Robinson Crusoe-esq take on the late night search for a taxi.

The familiar group of lads are seen stranded on a desert island desperately searching the horizon for signs of rescue. 

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Released: 01 November 2009

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Credits

Project
Taxi

Client
Martin Coyle, Brand Director, Carling, Annette Middleton, Brand Manager, Carling

Brief
Demonstrate greatness in the Carling group by showing the unwavering loyalty of a group of close mates.

Copywriter
Pat Burns

Art director
Gav McGrath

Planner
Steve Hopkins

Media agency
Vizeum

Media planner
Michael McCoy

Director
Fredrik Bond

Production company
Sonny

Editor
Tim Thornton Allen & Patric Ryan at Marshall Street Editors

Post-production
MPC

Audio post-production
750mph

Exposure
National television, cinema

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