NHS Blood and Transplant 'organ donation' by AMV BBDO

3.8 3 Votes

NHS Blood & Transplant has launched the first ever UK-wide multi-media organ donation campaign created by AMV BBDO.

The campaign aims to raise public awareness about organ donation and encourage more people to sign up to the NHS Organ Donor Register.

Additionally, a viral game has been designed to highlight the countdown to the launch, based around the Tin Man (from Wizard of Oz) - who needed a heart.

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Released: 02 November 2009

Credits

Project name
First UK-Wide Organ Donation Campaign

Client
NHS Blood and Transplant
 
Brief
Increase the number of registered donors to 25million by 2013 because three people die every day needing an organ.

Copywriter
Adam Rimmer

Art director
Pete Davies

Planner
Ila De Mello Kamath, Bridget Angear

Media agency 
Manning Gottlieb OMD
 
Media planner
Daniella Russell, Pathman Ruthirathapy
 
Media spend
Gross media spend is £3.1m

Production company
Academy

Director
Conkerco
 
Editor
Jonny Scarlett @ The Quarry

Photographer
Leon Steele
 
Post-production company
MPC
 
Audio post-production company
750MPH
 
Exposure
TV, Press, Online, Radio, Internal Posters, Leaflets

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