Hovis 'poppy' by MCBD

2.2 2 Votes

MCBD's latest work for British bread brand, Hovis, celebrates the annual poppy appeal in memory of the nation's war heroes.

A breakfast is prepared of soft boiled egg and toast soldiers made out of Hovis seed sensations, the packaging of which is emblazoned with poppies in support of the war remembrance day.

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Released: 02 November 2009

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Project name

Claire Low Marketing Manager

To promote the awareness of Hovis’ promotional activity with the RBL to raise £100K for the Poppy Appeal with special loaves of Seed Sensations

Nick Bird    

Art director
Lee Smith

Media agency

Media planner
Russell Prie, Suzanne Perry

Media spend

Production company
Home Corp

Jonathon Greggson

Kate Owen at Marshall Street

Post-production company

Audio post-production company
Wave Studios

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