Kimberly Clark 'Kleenex let it out' by JWT London

3.7 7 Votes

Celebs 'let it out' in this new ad for Kleenex by JWT London, directed by Rankin and Chris Cottam.

Emma Bunton unveils her inner rock chick, tough-guy Brit actor Tom Hardy blubs into a tissue watching a soppy film and Bob Geldof gets the giggles in a board meeting.

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Released: 02 November 2009

Credits

Project name
Kleenex Masterbrand Campaign

Client
Christof Baer, Marketing Manager Kleenex Europe

Brief
Reinforce Kleenex’s emotional credentials

Creative director
Sir Dominick Lynch-Robinson

Planner
Hilde Oord

Media agency
Mindshare

Media planner
Mark Baschnonga

Production company
HSI

Directors
Rankin and Chris

Editor
Gareth McEwen at The Whitehouse

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