Asthma Foundation 'suffocation' by Ogilvy New Zealand

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Ogilvy New Zealand has created a new campaign for the Asthma and Respiratory Foundation as part of an appeal to raise funds for children suffering from the respiratory disease.

The campaign aims to raise awareness of the condition and encourages people to donate $20 towards helping New Zealand children breathe easier.

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Released: 01 October 2009

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Credits

Project name
Suffocation

Client
Asthma & Respiratory Foundation NZ

Brief
To raise awareness and donations for Asthma New Zealand

Copywriters
Tom Paine, Ben Pegler

Art director
Tom Paine

Photographer
Fraser Clements

Retoucher
Hayden Wood

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