Littlewoods 'manageable bits' by Leo Burnett London

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Christmas is definitely all around in this new work from Leo Burnett London, which marks its first campaign for Littlewoods since winning the account in July.

The work demonstrates that the exclusively online retailer allows its customers to split their payments into ‘manageable bits’, making Christmas shopping less daunting at the end of an economically tough year.

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Released: 01 November 2009

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Credits

Project name
Manageable Bits

Client
Tony Holdwary, Brand Director, Littlewoods

Brief
Explanation of creative idea behind the campaign Littlewoods allows you to get the best things in life, and split your payments into manageable bits. This is a particularly inspiring offer at Christmas time, and during the current financial climate when many struggle.

Copywriter
Tony Durston

Art director
Richard Robinson

Planner (creative agency)
Richard Cordiner

Media agency
Carat

Planner (media agency)
Joe Molony

Production company
Blink

Director
Simon Willow

Editor
Mark Aarons at TVC

Post-production company
Framestore

Audio post-production company
Grand Central Studios

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