Mattel 'postal strikes = no letters' by Ogilvy Advertising

0.0 0 Votes

Ogilvy Advertising has taken advantage of the ongoing postal strikes to produce a strategic ad for Mattel's word game, Scrabble.

The ad aims to drive sales of the board game as the holiday period approaches and inject some much-needed humour into the ongoing trade dispute.

Share On:

Released: 24 October 2009

  • Scrabble_The_Times_800.jpg


  • Scrabble_0002_800.jpg



Related Creative:


Project name
Postal Strike = No letters

Erica Zubriski , MD Mattel UK, Mattel

Pro-active & tactical creative, born from the topical debate surrounding the Postal strikes. Engage with readers using Scrabbles trademark intelligent humour.

Andy Dibb

Art director
Andy Bird

Media agency

Media planner
David Liddiard

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News


Scrabble "anagram lovers" by Lola

Mattel is promoting Scrabble with a charming love story about a man and a woman whose lives are connected by anagrams.

Mattel launches online Valentine's campaign to reunite Barbie and Ken

Mattel launches online Valentine's campaign to reunite Barbie and Ken

Mattel, the toy manufacturer, has launched a digital campaign in a bid to reunite Barbie and Ken, after their break-up seven years ago.