Mattel 'postal strikes = no letters' by Ogilvy Advertising

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Ogilvy Advertising has taken advantage of the ongoing postal strikes to produce a strategic ad for Mattel's word game, Scrabble.

The ad aims to drive sales of the board game as the holiday period approaches and inject some much-needed humour into the ongoing trade dispute.

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Released: 24 October 2009

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Credits

Project name
Postal Strike = No letters

Client
Erica Zubriski , MD Mattel UK, Mattel

Brief
Pro-active & tactical creative, born from the topical debate surrounding the Postal strikes. Engage with readers using Scrabbles trademark intelligent humour.

Copywriter
Andy Dibb

Art director
Andy Bird

Media agency
Carat

Media planner
David Liddiard

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