Mattel 'postal strikes = no letters' by Ogilvy Advertising

0.0 0 Votes

Ogilvy Advertising has taken advantage of the ongoing postal strikes to produce a strategic ad for Mattel's word game, Scrabble.

The ad aims to drive sales of the board game as the holiday period approaches and inject some much-needed humour into the ongoing trade dispute.

Share On:

Released: 24 October 2009

  • Scrabble_The_Times_800.jpg

    Scrabble_The_Times_800.jpg

  • Scrabble_0002_800.jpg

    Scrabble_0002_800.jpg

of

Credits

Project name
Postal Strike = No letters

Client
Erica Zubriski , MD Mattel UK, Mattel

Brief
Pro-active & tactical creative, born from the topical debate surrounding the Postal strikes. Engage with readers using Scrabbles trademark intelligent humour.

Copywriter
Andy Dibb

Art director
Andy Bird

Media agency
Carat

Media planner
David Liddiard

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Mattel launches online Valentine's campaign to reunite Barbie and Ken

Mattel launches online Valentine's campaign to reunite Barbie and Ken

Mattel, the toy manufacturer, has launched a digital campaign in a bid to reunite Barbie and Ken, after their break-up seven years ago.

Scrabble social gaming campaign plays on national rivalry

Scrabble social gaming campaign plays on national rivalry

LONDON - Scrabble has launched a website that pits European rivals Belgium and The Netherlands against each other with players competing in quick Scrabble Battles.