Abbott Mead Vickers BBDO has launched a new multimillion-pound extravaganza for Guinness introducing the brand's new "bring it to life" strategy.
In a move away from the well-worn "good things come to those who wait" line, the new work has been created to boost off-trade sales.
Released: 03 November 2009
Project name
Bring it to Life
Creative
Paul Brazier
Production company
Knucklehead
Director
Johnny Green
Director of photography
Wally Pfister / Joost Van Gelder
Music
composed by Peter Raeburn and Nick Foster at Soundtree called 'Cathartic Waltz'
TV Sound Design / mix
Raja Sehgal & Munzie Thind at Grand Central Studios
Cinema mix
Raja Sehgal at Grand Central Studios
CGI
The Mill, London
Guinness has launched a £3 million ad campaign, by Abbott Mead Vickers BBDO, in support of the Home Nations taking part in the Rugby World Cup.
© Haymarket Media Group Ltd.
