Guinness 'bring it to life' by AMV BBDO

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Abbott Mead Vickers BBDO has launched a new multimillion-pound extravaganza for Guinness introducing the brand's new "bring it to life" strategy.

In a move away from the well-worn "good things come to those who wait" line, the new work has been created to boost off-trade sales. 

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Released: 03 November 2009

Credits

Project name
Bring it to Life

Creative 
Paul Brazier

Production company 
Knucklehead 

Director
Johnny Green

Director of photography 
Wally Pfister / Joost Van Gelder

Music 
composed by Peter Raeburn and Nick Foster at Soundtree called 'Cathartic Waltz'

TV Sound Design / mix 
Raja Sehgal & Munzie Thind at Grand Central Studios

Cinema mix 
Raja Sehgal at Grand Central Studios

CGI
The Mill, London

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