Ford Focus 'white and orange' by Ogilvy Advertising

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The new Ford Focus lights up the screen in this latest campaign by Ogilvy Advertising.

Streams of light pursue the car as it travels along deserted roads and motorways in the 40-second spot highlighting Ford's kinetic design.

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Keywords:

United Kingdom, Autos, Global, Branding, Advertising

Released: 06 November 2009

Agency: Ogilvy Advertising
Advertiser: Ford of Europe
Creative Type: Television
Sector: Autos
Country: United Kingdom

Related Creative:

Credits

Project name
White and Orange

Client
Maureen Graham, Director, Marketing Communications, Ford of Europe

Brief
To increase salience of the Ford Focus MCA across Europe by highlighting the attractive kinetic design of the nameplate mid way through its lifecycle.

Creative team
Camilla Herberstein

Planner
Stephen Wallace

Media agency
Mindshare

Production company
Serious Pictures

Director
Vaughan Arnell

Editor
Leo King

Post-production company
MPC

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