Ford Focus 'white and orange' by Ogilvy Advertising

2.0 1 Votes

The new Ford Focus lights up the screen in this latest campaign by Ogilvy Advertising.

Streams of light pursue the car as it travels along deserted roads and motorways in the 40-second spot highlighting Ford's kinetic design.

Share On:

Released: 06 November 2009

Related Creative:

Credits

Project name
White and Orange

Client

Maureen Graham, Director, Marketing Communications, Ford of Europe

Brief
To increase salience of the Ford Focus MCA across Europe by highlighting the attractive kinetic design of the nameplate mid way through its lifecycle.

Creative team
Camilla Herberstein

Planner
Stephen Wallace

Media agency
Mindshare

Production company
Serious Pictures

Director
Vaughan Arnell

Editor
Leo King

Post-production company
MPC

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Ford Retail calls UK media review

Ford Retail calls UK media review

Ford Retail, the Ford dealer group, is reviewing its media planning and buying account, after centralising its marketing function

Ford Focus 'white and orange' by Ogilvy Advertising

Ford Focus 'white and orange' by Ogilvy Advertising

Ogilvy Advertising has created a new print campaign to accompany a TV spot promoting the new Ford Focus.