Ford Focus 'white and orange' by Ogilvy Advertising

0.0 0 Votes

Ogilvy Advertising has created a new print campaign to accompany a TV spot promoting the new Ford Focus.

The work shows the car surrounded by illuminated outlines of Marilyn Monroe and the paparazzi in a bid to emphasise the attention-grabbing design of the new Ford Focus.

Share On:

Released: 06 November 2009

  • focus_marilyn_800.jpg

    focus_marilyn_800.jpg

  • paparazzi1_800.jpg

    paparazzi1_800.jpg

  • paparazzi3_800.jpg

    paparazzi3_800.jpg

  • paparazzi2_800.jpg

    paparazzi2_800.jpg

  • paparazzi4_800.jpg

    paparazzi4_800.jpg

of

Related Creative:

Credits

Project name
White and Orange

Client
Maureen Graham, Director, Marketing Communications, Ford of Europe

Brief
To increase salience of the Ford Focus MCA across Europe by highlighting the attractive kinetic design of the nameplate mid way through its lifecycle.

Creative team
Dom Sweeney, John Crozier

Planner
Stephen Wallace

Photographer
James Day

Retouching agency
Smoke & Mirrors

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Ford Retail calls UK media review

Ford Retail calls UK media review

Ford Retail, the Ford dealer group, is reviewing its media planning and buying account, after centralising its marketing function

Ford 'more out of life' by Ogilvy Advertising

Ford 'more out of life' by Ogilvy Advertising

Ford has launched a new campaign around its Ford S-MAX model, aiming to show how it can help make life more interesting.