Ford Focus 'white and orange' by Ogilvy Advertising

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Ogilvy Advertising has created a new print campaign to accompany a TV spot promoting the new Ford Focus.

The work shows the car surrounded by illuminated outlines of Marilyn Monroe and the paparazzi in a bid to emphasise the attention-grabbing design of the new Ford Focus.

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Released: 06 November 2009

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Project name
White and Orange

Maureen Graham, Director, Marketing Communications, Ford of Europe

To increase salience of the Ford Focus MCA across Europe by highlighting the attractive kinetic design of the nameplate mid way through its lifecycle.

Creative team
Dom Sweeney, John Crozier

Stephen Wallace

James Day

Retouching agency
Smoke & Mirrors

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