Xbox 'lips digital' by AKQA

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AKQA has taken Xbox Lips digital with the 'Lips Jukebox' on Facebook, which enables users to transform their photos into music videos, in a bid to promote new game 'Lips Number One Hits'.

The tool, hosted at the Xbox website, uses a combination of facial recognition technology and Facebook Connect functionality to enable people to choose a song and the photos they want to adapt from their profile before adding singing ‘Lips’ to the faces and then creating the animated, personalised music video.

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Keywords:

United Kingdom, Tech Products, Media / Entertainment, Digital, Web, Video Games, Video Games Consoles, Global, Branding, Advertising

Released: 06 November 2009

Agency: AKQA
Advertiser: Xbox
Creative Type: Digital
Sector: Media / Entertainment Digital Video Games Tech Products Video Games Consoles
Country: United Kingdom

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Tags: Xbox 'lips digital' by AKQA

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Credits

Project name
“Lips Number One Hits”

Client
Nigel Roy/ Michael Flatt, XBOX EMEA

Brief
Increase awareness of the new karaoke game from XBOX, “Lips Number One Hits”

Creative director
Miles Unwin

Creative concepters
Matt Longstaff, Per Nielsen

Creative developer
Abe Azam

Producer
Kris Cabezas

Designer
Steven Yip

Media agency
Universal McCann

Exposure
Young women and men who like to socialize, sing and have fun together