Tusker Lager 'refresh your roots' by AMV BBDO

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A bar undergoes several generational transformations in this first ever work for Tusker Lager by AMV BBDO, having won the account in July this year.

In a bid to demonstrate that Tusker has been a part of Kenya since the 1920s, the bar’s décor and inhabitants adapt from a genteel wine bar into a rocking contemporary nightclub.

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Released: 09 November 2009

Credits

Project name
Refresh your roots

Client
Debra Mallowah, Marketing Director, Mulwa Mbai, Communications Manager

Copywriter
Aidan McClure

Art director
Laurent Simon

Planner
Martin Beverley

Media agency
MIEA

Media planner
George Lutta

Production company
Partizan

Director
Kinga Burza

Post-production company
LAB

Audio post-production company
LAB

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