Vodafone 'viva o momento' by JWT Lisbon
To announce the Vodafone sponsorship of motorsports on Portuguese sports channel SportTV, JWT Lisbon has produced four short films, starring the drivers and their phones.
The campaign aims to communicate Vodafone’s brand message of "make the most of now"
Video 1: go kart
Video 2: dirt bike
Video 3: motorbike
Video 4: racing car