Vodafone 'viva o momento' by JWT Lisbon

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To announce the Vodafone sponsorship of motorsports on Portuguese sports channel SportTV, JWT Lisbon has produced four short films, starring the drivers and their phones.

The campaign aims to communicate Vodafone’s brand message of "make the most of now"

Video 1: go kart

Video 2: dirt bike

Video 3: motorbike

Video 4: racing car

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Released: 09 November 2009

Creative in this campaign:


Project name
Viva o momento

Creative directors
João Oliveira, Jorge Barrote, João Geada

Pedro Lourenço

Art director

Production company


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