M&S 'wouldn't be christmas without' by RKCR/Y&R

2.5 4 Votes

A host of British celebrities including Stephen Fry and Twiggy offer their thoughts on what makes Christmas in this new work for Marks & Spencer by RKCR/Y&R.

Mince pies, a sweater from your gran and the ability to have everything delivered to your door are included as reasons why M&S defines Christmas.

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Released: 10 November 2009

Credits

Project name
Christmas wouldn’t be Christmas without…   

Client
Steve Sharp: Marketing Director
Denise Posner: Head of GM marketing
Lucy Calver: Head of Food marketing, Marks & Spencer

Brief
Christmas wouldn’t be Christmas without…Your M&S

Copywriter
Pip Bishop

Art director
Chris Hodgkiss

Planner
Lori Meakin

Media agency
Walker Media

Media planner
Katharine Baker

Production companies
Serious pictures, Steam media, Aardman Animation

Directors
Vaughan Arnell, Charlie Stebbings, Merlin Crossingham

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