McCann Erickson New York has launched a new spot as the advertising war between Verizon Wireless and AT&T heats up in the pre-Christmas rush.
The ad, called ‘misfits’, is the first of three which feature original animation designed to look like the cheesy stop-motion animated Christmas TV specials of the 1960s.
The ads aim to promote Verizon’s 3G bandwidth area coverage, which it claims is more extensive than the AT&T network.
Released: 10 November 2009
Project name
“Misfits”
Copywriter
Daniel Donovan
Art director
Marco Cignini
Production company
Bent Image Lab
Director
Rob Shaw
Post-production company
Charlex, NY
Audio post-production company
Sonic Union, NY
McCann NY has created a new multimedia campaign for Holiday Inn hotels as a number of the international 3296-strong chain undergoes a makeover.
McCann NY has created a new campaign for Holiday Inn hotels as a number of the international 3296-strong chain undergoes a makeover.
© Haymarket Media Group Ltd.