Verizon 'misfits' by McCann Erickson, NY

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McCann Erickson New York has launched a new spot as the advertising war between Verizon Wireless and AT&T heats up in the pre-Christmas rush.

The ad, called ‘misfits’, is the first of three which feature original animation designed to look like the cheesy stop-motion animated Christmas TV specials of the 1960s.

The ads aim to promote Verizon’s 3G bandwidth area coverage, which it claims is more extensive than the AT&T network.

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Released: 10 November 2009

Credits

Project name
“Misfits”

Copywriter
Daniel Donovan

Art director
Marco Cignini

Production company
Bent Image Lab

Director
Rob Shaw

Post-production company
Charlex, NY

Audio post-production company
Sonic Union, NY

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