Illinois Lottery 'joy someone' by Energy BBDO/Chicago

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The Illinois Lottery launches its integrated holiday campaign created by Energy BBDO/Chicago and directed by award-winning director Aaron Ruell.

The campaign encourages people to "joy someone" by giving special holiday scratch cards to the unsung heroes in their lives.

Central to the campaign is an unexpected retro version of the holiday classic Joy to the World arranged by Spank Music. 
 
The campaign is brought to life through TV, digital. radio, outdoor, point-of-sale, and special karaoke taxi events beginning around Thanksgiving weekend.

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Released: 10 November 2009

Credits

Project name
Joy Someone

Copywriter
Jonathan Ozer

Art director
Isabela Ferreira

Production company
Biscuit Films

Director
Aaron Ruell

Editor
Matthew Wood

Post-production company
Whitehouse

Audio post-production company
Spank Music

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