Euro RSCG 4D Digital has unveiled a viral game to promote the launch of the Peugeot 3008 Crossover.
The game, which can be played at www.multitaskers.com, is the first of its kind to integrate online and telephone elements simultaneously as users complete three challenges.
The game targets 18-35 year-olds and reflects the multi-tasking position of The Peugeot 3008 Crossover.
Released: 10 November 2009
Project name
www.multitaskers.com
Client
Andrew Goodall, internet marketing manager at Peugeot
Creative directors
Mike Eggers & Mike Watson
Copywriters
Matt Price & Caroline Truffaut
Art director
Brett Gascoigne
Designer
Peter Aston
Planner
Alex Horner
Exposure
WIP
10,000 unique visits after 5 days
The Life On Mars star John Simm voices the new Peugeot campaign.
Peugeot has launched a pan European TV ad, in conjunction with the upcoming release of Toy Story 3, to promote the new family-sized Peugeot 5008.
© Haymarket Media Group Ltd.